With more than 100 years of experience, The Ohio Society of CPAs represents 85,000 CPAs and accounting professionals who are the strategic financial advisors to Ohio's leading businesses. They work with public, private and not-for-profit organizations of every size and sector, leading healthy exchanges between business leaders and policy makers to drive initiatives such as a fair and predictable tax environment in Ohio.
The OSCPA called us up to create the visual brand language for an updated brand identity.
Question: What did we have to work from?
Answer: A new corporate logo.
In a nutshell, we explored visual expressions of what a website UI and associated online communications could be. We arrived with a clean, crisp and professional visual brand identity that expanded upon the characteristics of the new OSCPA identity.