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Creative
We focus on brand attributes and solid strategy development to create design solutions for websites, collateral pieces and corporate identity.
Applications & Development
Custom Online Applications
We provide consulting services for creating, maintaining, and upgrading custom Microsoft .Net based applications. Often, clients have a website that looks good but it doesn't do much. Essentially, it's an online business card. We work with those clients to provide easy to use interfaces for them to post data, news, and other content that is of interest to their customers. Examples include news articles, upcoming events, realtor home listings, streaming video, customer account details, photo galleries, etc. This allows clients to use a secure interface to keep new, relevant information on their site. We also have experience upgrading legacy ASP applications to ASP.Net as well as migrating applications based on other technologies such as PHP, VB 6.0, Access Forms, Delphi, and Crystal Reports. In addition to bringing a legacy application up to a newer technology, we improve the performance and functionality of the application.
E-Commerce
We have a great deal of experience designing and implementing custom shopping carts and store fronts, online customer bill pay, automated subscription based transaction processing, auction sites, and online content download websites. If your business model calls for processing credit cards or checks online, we can help.
Corporate Intranets
A corporate intranet is an extremely robust application that both corporate employees and customers can use. As web usage continues to grow, companies often find that they are paying employees to relay information between the company database and customers. A corporate intranet allows you to grant limited access of your internal company applications to your customers. Customers can view and update their account information, make payments, browse a company directory, and request assistance through the internet. This saves employees time and allows customers quick and convenient access to their account information. Switchbox provides training, maintenance, and ongoing updates and support for all of our intranet clients. We have experience creating intranets in the medical, corporate, government, and non-profit sectors.
Custom Reporting
Have you gathered a considerable amount of data, but have no way of viewing it in a meaningful, user friendly layout? We provide services for collecting, converting, and displaying all types of data. We can create custom reports based on almost any type of database.
Search Engine Optimization
The practice of search engine optimization (SEO) is about shaping your site's copy, design and development so engines can find it. Applying SEO–also called organic or natural search–means understanding how engines interpret your site and how people use engines. We studiously monitor this fluctuating industry as search engines retool their algorithms, merge with each other or diversify. Because it all affects whether you show up on page 1 or 10. We track and translate industry changes to make sure your site is always optimized to get the right people there.
We study how people use engines: what they type in, where they look on the results page, and how this all affects your brand.
SEO Services Include:
- Keyword Research
- Search Measurement
- Site Analysis
- Search Audits
- Landing Page Development
- Competitive Research
- Copywriting for Search
- Meta/Title Development
- Ranking Index
- Reporting
Search Engine Marketing
We approach search engine marketing with calculated strategies that prompt searchers to take some type of action. Based on your goals, we pick keywords, messaging and landing pages to get the job done. SEM (also called paid search or PPC) is rooted in keywords and what they cost right now.
We dig into your industry, customers and goals to plan a thoughtful, coordinated paid search campaign that gets to the heart of what your customers are searching for.
SEM Services Include:
- Keyword Research
- Pay-Per-Click Management
- Landing Page Development
- Conversion Identification & Tracking
- Reporting
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