If you don't want to build and further your brand.
If you're not concerned about connecting with your audience.
If you don't feel that you need to 'create an experience for' or 'develop a connection with' customers.
Building trust, making connections and delivering an experience unique to your competitor's is the name of the game in brand building; and brand building is the essence of what's behind the motivation and direction of our creative solutions.
A brand is far more than a logo, a website, or a brochure. It’s more than color use, a style of photography or a tone of voice used in communicating with your audience. Although all of these things are tools used in helping to communicate a brand, they are simply the visual expression and manifestation of a greater insight and strategy developed from an organization's core attributes, benefits, traits, and essence. Your brand is the unique experience your audience has with your products, services and organization. The uniqueness and consistency of this experience is crucial to their loyalty.
Why is uniqueness of experience so important? Because people make choices based upon differences, not similarities. In this challenging economic environment, there are many organizations begging for loyalty. Brands compete upon differentiated attributes. In a competitive environment, you must convey the uniqueness of the brand experience you deliver to your customers.
A strong strategy and visual execution of your corporate identity, collateral pieces, interface design and technology development all work together to create a solid brand experience that builds trust, loyalty and lifeling customers and clients.
HONORS & AWARDS
- 1999 Addy: Ad Fed Website
- 1999 Regional Addy: Ad Fed Website
- 2003 Addy: Self Promo Package
- 2004 Addy: PW Gopal CD package
- 2004 Addy: AFS Web Brochure
- 2004 Addy: Mark Steel Photography Website
- 2005 Addy: Design Place Identity
- 2005 Addy: Design Place Stationery System
- 2005 Addy: Big Lots Brochure
- 2006 Addy: Bug-A-Bike Identity
- 2006 Addy: Run Wild Racing Identity
- 2007 Addy: Priority Designs Website
- 2007 Addy: HMC Website
- 2009 Addy: Sister Schubert Website
THROTTLE, LTD was founded in the fall of 2001 by Jason Brua, Creative Principal.
An honors graduate of Columbus College of Art & Design (CCAD), Jason has over 15 years of professional creative design experience most notably having developed his experience at NGDA (now known as Blue Diesel) and Resource Interactive.
At NGDA he served as Art Director, Senior Art Director and Creative Director and developed creative for companies such as Eli Lilly, Cardinal Health, Max and Erma’s, and the American Advertising Federation.
At Resource Interactive he served as Senior Art Director and developed and managed creative for companies such as Submit Order, Victoria’s Secret, Ford Motor Company, Rand McNally as well as internal promotional and new business projects and pitches.
THROTTLE, LTD. is a boutique design firm, specializing in creative marketing solutions for SME businesses.
We strategize, design, build, consult and manage projects for numerous SME businesses and continue to occasionally serve and support larger agencies in a strategy and design development role.