lupton rausch architecture + interior design

Corporate Identity

Layering, depth and structure coupled with strong, yet sexy, strategic sensibilities drove the identity development for this top-tier architecture and design firm. The biggest challenge here was maintaining 5 stakeholders' impressions on their baby. We managed to develop a mark that has everyone smiling in the end.

"Throttle was invaluable in corralling 5 distinct personalities, with two divergent design directions into a cohesive solution. Taking the basic design tenets of 2 different schemes and combining them into a unified brand concept, which satisfied all involved."